IMRA PUBLICATIONS AND HOW - TO MANUALS
IMRA’s Ultimate Guide to Selling and Sourcing Branded Merchandise for Your Clients’ Incentive Programs and Corporate Gifting
Download the PDF Here.
IMRA Members may order up to twelve copies at no charge. Please supply a UPS or FedEx Account for shipping.
If you would like to order more than twelve copies, there will be a $0.50 charge for each copy.
To order copies, please email katemarie@incentivemarketing.org
Use Brand Name Products to Send the “Right” Message
Choosing brand name products to offer as incentives or recognition is an important contributor to the “aspirational” value of any program, and the wrong choice can actually be dis-incentivizing to the participant. When a company chooses to recognize an employee, they are making several statements about the organization and the person. Ideally, the brand and company are aligned with regard to perception, impact and value. And when a brand loses its perceived value, it reflects poorly on the company that chooses to give it as an award. Read full article here.
The Incentive Manager's Handbook and IMRA's List of Representative Members
Learn the incentive sales secrets that can make you more successful...
If you're confused about incentives and premiums, IMRA has an answer. To help new suppliers understand this market and get the most out of their incentive investment, IMRA has published a handbook that explains how to organize and manage your incentive department. This comprehensive manual features 40 pages of proven ideas you can use right now to speed up your learning curve and generate results. The IMRA Incentive Manager's Handbook has been designed to help you get a head start and do a better, smarter job of running your department.
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