IMRA PUBLICATIONS AND HOW - TO MANUALS 
The Incentive Manager's Handbook and IMRA's List of Representative Members
Learn the incentive sales secrets that can make you more successful...
If you're confused about incentives and premiums, IMRA has an answer. To help new suppliers understand this market and get the most out of their incentive investment, IMRA has published a handbook that explains how to organize and manage your incentive department. This comprehensive manual features 40 pages of proven ideas you can use right now to speed up your learning curve and generate results. The IMRA Incentive Manager's Handbook has been designed to help you get a head start and do a better, smarter job of running your department.
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The handbook is available for free, online in the Members Only section.